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About Us

The Devil’s Gear Bike Shop was founded by Matthew Feiner in 2001. Matt had been a long time bike racer, and had spent a while working in another (now gone) bike shop in New Haven, but he felt there was a need for a shop that would treat everyone in a friendly manner, no matter the price of their bike, their knowledge of bike technology or their level of fitness.

Since opening, the shop has grown and grown, has been recognized with many awards, and has many times been voted New Haven’s Best Bike Shop by readers of the New Haven Advocate.